The Advantage of Self-Service Ordering
Self-service kiosks, online, and mobile ordering create a personalized and uninterrupted ordering experience. With self-service ordering, consumers can do away with the need to rush through the ordering process as they might when ordering at the counter or over the phone. They can take their time to consider promotions as well as to let menu and ingredient images entice them into customizing and adding onto their order. With every adjustment to their order, consumers receive immediate feedback about how their choices are affecting both the total order cost and nutrition. Loyalty and payment options can encourage increases in order size and ease decision-making.