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In 2019, there are nearly 66,000 gas stations with convenience stores in the United States. To compete and thrive, store owners need to get intentional about operating a successful business. Expectations are changing, which provides gas station owners with an opportunity to better serve their needs, attract new business and develop customer loyalty.

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C-store owners have two big challenges: meet customer expectations and stay profitable. For some owners, doing both may seem impossible.

Changing customer expectations are driven largely by their use of technology. C-store owners that use technology to run their stores and interact with customers will have an edge in keeping up with customer demands while also increasing revenue and convenience store profitability.

There are four key areas that c-store owners can focus on to boost profits in a changing business landscape.

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Forty-three percent of consumers age 18 to 29 (Millennials and Gen Z) say they’ve purchased more food from a convenience store now than they did three years ago. In the US, c-stores experienced record in-store sales in 2018, an increase of 2.2 percent from the previous year of inside sales, with younger Americans driving the trend for convenience store food.

When combined, Millennials and Gen Z outnumber every other age bracket and are the driving force behind food sales at convenience stores.

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Marketing, like nearly every other aspect of running a gas station, is changing with the times. New technologies provide new opportunities, and today, storeowners have new and effective ways to pump up their gas station marketing.

One of the powers of modern point of sale (POS) systems is the ability for small chains and independent stores to market like global corporations.

There are at least three ways storeowners can leverage technology for more effective gas station marketing.

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