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As with any retail space, the goal of a convenience store layout is to maximize sales by exposing customers to more products. The more time your customers spend in your store, the more products they have an opportunity to view, and the greater the chance is that they’ll find things they like and want to purchase.

In a convenience store, you are challenged with exposing customers to products without impeding traffic flow—all within a confined space. This is a tough balancing act. Not enough exposure and you can hinder sales, but an overpacked design obstructing traffic flow too much can result in a negative impact on the customer experience.

Here are a few ways you can optimize your convenience store layout for better sales:

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Gas stations and convenience stores (or c-stores) are a thriving industry, and have been a fixture on the American scene since the first c-store opened in 1927. According to the National Association of Convenience Stores (NACS), there are more than 153,000 c-store locations operating in the United States, bringing in $242.2 billion from inside sales and another $412.1 billion from fuel sales.

Competition is fierce, but with the right tools and best practices for gas station management, you can set your business up for success in 2020. Here’s how to maximize your growth potential:

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Petrosoft has a long history of helping c-stores streamline their business and become more successful by leveraging the industry’s top technology tools. In addition to providing leading technology developed specifically for convenience stores, Petrosoft prides itself in its vast knowledge of the c-store industry.

Duck Thru Food Stores is a chain of convenience and fuel retail stores spanning across eastern North Carolina and southeastern Virginia. Before installing Petrosoft’s QwickServe in each of its 50+ locations, Duck Thru used slow and error-prone manual processes for coordinating food orders from front- to back-of-house. Amidst other issues, this process caused disorganization and presented a significant challenge to the chain’s employees and customers alike.

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