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Ever since the news of COVID-19 first broke, consumer behavior has been shifting. Customers are focusing on safety now more than ever. They want to get in and out of stores quickly, with as little contact with others as possible in order to reduce the risk of contracting this disease. Even as restrictions begin to lift and concerns decrease, safety is expected to remain a top priority for consumers moving forward.

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Today’s state of the industry calls for transformation at an unprecedented pace for retailers. Almost overnight, curbside pickup has surged more than 208%. Those who may not have originally prioritized curbside pickup programs are now pivoting towards the new norm. Even those retailers that had programs in place are now faced with the sudden increase in adoption from consumers, and troubleshooting through logistical challenges to provide a better customer experience.

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