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Marketing Associate

Marketing

Crafton, PA

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Summary

Summary:

The Marketing Associate analyses market research and customers behaviors. The Marketing Associate provides industry and competitor research and insights. This is an entry level position.

Essential Duties & Responsibilities

Essential Duties & Responsibilities:

  • Conducts research on current industry trends, insights into competitors, and target audiences.
  • Organizes and updates all research material in the Marketing Research folder on the DMR.
  • Assists in marketing and advertising promotional activities.
  • Assists in updating marketing materials.
  • Leads the e-mail marketing efforts.
  • Manages the creation and production of company webinars.
  • Helps with video development.
  • Assists with developing thorough leadership pieces.
  • Manages daily administrative tasks to ensure the Marketing department runs smoothly.
  • Gathers and analyzes consumer behavior data (e.g. web traffic and rankings.
  • Create reports on marketing and sales metrics, like conversion rates.
  • Assists with organizing promotional events.
  • Monitor competitors’ marketing activities.
  • Other duties as assigned.

Additional Experience

Additional and/or Specific Skills:

  • Strong desire to learn along with professional drive.
  • Understanding of different marketing techniques.
  • Excellent verbal and written communication skills.
  • Excellent knowledge of Microsoft Office.
  • Familiarity with marketing computer software and online applications (CRM tools, E-mail marketing, Webinar presentations, Click Dynamics Marketing Automation)
  • Passion for the marketing industry and its best practices.

Required Education & Experience

Education & Experience:

  • Current or past enrollment in a Marketing BS program.
  • Database experience.

Job Environment:

  • Long periods of sitting.
  • Light to Medium phone exposure
  • Repetitive Typing.

Travel/Vehicle:

  • 5% local travel to assist with warehouse activities in relation to pre & post trade show routines.

 Supervisory:

None

Attendance Requirements:

Regular and reliable attendance is required.

Health Insurance
Health Insurance
Dental Insurance
Dental Insurance
Vision Insurance
Vision Insurance
Flexible Spending Account
Flexible Spending Account
Health Insurance
Health Insurance
Guaranteed $20,000 life insurance
Guaranteed $20,000 life insurance
6 Holidays
6 Holidays
13 days PTO
13 days PTO
Short /Long Term Disability Insurance
Short /Long Term Disability Insurance
EAP Program
EAP Program
Voluntary Life Insurance
Voluntary Life Insurance
Travel Discount Program
Travel Discount Program
Bonus Program
Bonus Program
Commission Program
Commission Program
Contract work
Remote work
Health Insurance
13-22 days PTO
Flexible Bonus System
8 Holidays
Education
Full refund business trips
Payment for sports
Hall of fame