Petrosoft’s Advanced Analytics allows enterprises to understand their data more completely in real time and react to customer behaviors quickly with the right solutions to maximize profits.
Full in-store basket-level transaction data allows for complete store coverage and basket-level analyses such as cross-purchase correlations, basket size and seasonality (to know when to run or target offers)
There are 30+ reports and matrixes available with these basket reports, with the ability to figure out what day of the week customers are buying certain products, along with what other products, so that we can strategize accordingly and run promotions with maximum effectiveness
Deep analysis of non-UPC items such as foodservice, which are critical for retailer profitability
Data can be queried whether looking at one store in the country or comparing retail operations across 20 countries.
Build profitable bundles and measure the ROI on promotions and placement, not just sales of the items promoted, with basket-level insights, retailers and brands.
This granular, customized approach to basket-level data is the best way to analyze detailed customer behavior in real time vs. just plain historical sales data. This more rigorous analysis equates to bigger profits, making Advanced Analytics one of the most powerful tools that Petrosoft has to offer.