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Petrosoft Blog

4 Secrets to a Successful Gas Station

In 2019, there are nearly 66,000 gas stations with convenience stores in the United States. To compete and thrive, store owners need to get intentional about operating a successful business. Expectations are changing, which provides gas station owners with an opportunity to better serve their needs, attract new business and develop customer loyalty.

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Strategic Ways to Improve Convenience Store Profitability

C-store owners have two big challenges: meet customer expectations and stay profitable. For some owners, doing both may seem impossible.

Changing customer expectations are driven largely by their use of technology. C-store owners that use technology to run their stores and interact with customers will have an edge in keeping up with customer demands while also increasing revenue and convenience store profitability.

There are four key areas that c-store owners can focus on to boost profits in a changing business landscape.

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Why Millennials and Gen Z Love Convenience Store Food

Forty-three percent of consumers age 18 to 29 (Millennials and Gen Z) say they’ve purchased more food from a convenience store now than they did three years ago. In the US, c-stores experienced record in-store sales in 2018, an increase of 2.2 percent from the previous year of inside sales, with younger Americans driving the trend for convenience store food.

When combined, Millennials and Gen Z outnumber every other age bracket and are the driving force behind food sales at convenience stores.

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Gas Station Marketing Strategies that Drives Sales

Marketing, like nearly every other aspect of running a gas station, is changing with the times. New technologies provide new opportunities, and today, storeowners have new and effective ways to pump up their gas station marketing.

One of the powers of modern point of sale (POS) systems is the ability for small chains and independent stores to market like global corporations.

There are at least three ways storeowners can leverage technology for more effective gas station marketing.

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Petrosoft’s CEO explains why Internet of Things is important for retailing industry

Internet of Things becomes more and more of a necessity for retailers, as it helps them embed the physical devices with electronics, software, and sensors, enabling a seamless data flow.

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Petrosoft and SAP are making digital transformation intelligent

Digital Transformation is the trend to follow nowadays. If it’s done smart, it is a sure path to success and customer enablement that allows companies to understand data, compare results, and make accurate predictions.

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What Maverik, Wawa, And Zenput Had To Say About Enterprise Digital Transformation

It’s hard to remember that over 20 years ago cell phones were mainly used for emergency purposes and looked like walkie-talkies; think the Nokia 9000 which was one of the first mobile “great communication enablers.”

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Midwest C-Store 2016 Facts and Stats

The Midwest region spans across 6 states including Wisconsin, Illinois, Indiana, Kentucky, Ohio, and Michigan and NACS reports a store count of 23,495 stores ranging from single stores to 501+ store chains with approximately 15% non-fuel stores.

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West C-Store 2016 Facts and Stats

The West region spans across 9 states including Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, and Washington. NACS reports a store count of 22,433 stores ranging from single stores to 501+ store chains with approximately 26% non-fuel stores.

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Central C-Store 2016 Facts and Stats

The Central region spans across 10 states including Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, and Missouri. NACS reports a store count of 13,363 stores ranging from single stores to 501+ store chains with approximately 8% non-fuel stores.

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Southeast C-Store 2016 Facts and Stats

The Southeast region spans across 7 states including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. NACS reports a store count of 37,645 stores ranging from single stores to 501+ store chains with approximately 14% non-fuel stores.

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Northeast C-Store 2016 Facts and Stats

The Northeast region spans across 14 states including Connecticut, Delaware, DC, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, and West Virginia. NACS reports a store count of 32,761 stores ranging from single stores to 501+ store chains with approximately 32% non-fuel stores.

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South Central C-Store 2016 Facts and Stats

The South Central region spans across 5 states including Arkansas, Louisiana, New Mexico, Oklahoma, New Mexico, and Texas. NACS reports a store count of 24,498 stores ranging from single stores to 501+ store chains with approximately 14% non-fuel stores.

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The Global Retail Theft Barometer 2014-2015 Report

Checkpoint Systems and The Smart Cube jointly produced The Global Retail Theft Barometer 2014-2015 report. The research is in its 14th year.

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NRF Retail Security Survey 2016

National Retail Federation (NRF) and Dr. Richard Hollinger of the University of Florida jointly conducted a survey to develop and analyze retail loss prevention benchmarks. The research is in its 25th year.

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How C-Stores Can Use Item-Level Inventory To Create The Right Product Mix

To produce the greatest return, the inventory carried by a c-store should meet its customers’ tastes, needs and expectations.

As Hershey’s data illustrates, to carry the right product mix, c-store managers should consider regional, local and hyperlocal trends and demographics.

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How End-to-End Cloud-Based Integration Helps Retailers Meet Customer Demand, Manage Margins, and Prepare for the Future

Ask single-store retailers and multi-store operators alike what they consider their biggest business challenges, and the conversation will likely revolve around one topic: meeting customers’ demands while maintaining a healthy bottom line. In order to meet both of these objectives, retailers must anticipate what customers will want and understand the margin for each product they sell.

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