Gas stations and convenience stores (or c-stores) are a thriving industry and have been a fixture on the American scene since 1927. According to the National Association of Convenience Stores (NACS), there are more than 121,000 c-store locations operating in the United States, bringing in $242.2 billion from inside sales and another $412.1 billion from fuel sales.Continue reading »
As with any retail space, the goal of a convenience store layout is to maximize sales by exposing customers to more products. The more time your customers spend in your store, the more products they have an opportunity to view, and the greater the chance is that they’ll find things they like and want to purchase.
In a convenience store, you are challenged with exposing customers to products without impeding traffic flow—all within a confined space. This is a tough balancing act. Not enough exposure and you can hinder sales, but an overpacked design obstructing traffic flow too much can result in a negative impact on the customer experience.
Here are a few ways you can optimize your convenience store layout for better sales:Continue reading »
By now, pretty much every single business owner has heard about EMV. EMV stands for Europay, Mastercard, and Visa, and is the global standard for cards that are equipped with chips. This technology is used to authenticate card transactions, combat credit card fraud, and improve payment card security.
With how important EMV compliance is, why is it then, that gas station and c-store owners have been universally slow to adopt this technology? One factor is the expense, yes, but another is a lack of information on what you risk when you aren’t EMV compliant. Here are a few:Continue reading »
PITTSBURGH, PA–(Marketwired – November 04, 2014) – Petrosoft introduces SmartPOS retail video journaling, a novel solution that enables retail operators to quickly review the video footage of important point of sale transactions, saving them time and reducing overall operational risk.Continue reading »