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Content and Media Marketing Specialist

May 11, 2022 15:24 pm
Pittsburgh, PA, USA
Marketing
Full-time
Salary: $20-$21 per hour

Summary

The Content and Media Marketing Specialist aims to increase brand awareness and site traffic to assist in organic traffic and inbound conversions, through optimized website content, publications, and other external channels. The Content and Media marketing Specialist also helps with content building for emails and collateral.

Essential Duties

  • Content strategy and creation, including topics, research, writing, and optimization.
  • Brainstorm, research, write and deliver original content for blog.
  • Optimize and post new content to website.
  • Establish and manage strategic content calendar.
  • Find and connect with publications for inclusion, paid and unpaid in all regions.
  • Write, deliver and track external content (articles and guest blog posts)
  • Write any product copy required by team, for site, collateral, eCommerce, etc.
  • Create media lists for regions; identify key media partnerships and establish relationships.
  • Increase followers and retention; increase engagement on active social media channels.
  • Identify and gain any additional avenues for increasing brand exposure, e.g. reports, awards, podcasts, etc.
  • Collateral

Responsibilities

  • Research, write, optimize, and post a minimum of two blogs per month.
  • Write a minimum of one press release per quarter.
  • Identify and contribute to external publications.
  • Work with digital marketing manager to help boost authority score and rank via quality backlinks.

Skills Required

  • Self-motivated and results-focused.
  • Ability to work independently and as part of a team.
  • Critical thinking and problem-solving skills.
  • Research and analytical skills.
  • Advanced computer skills.
  • Organization and time management skills.
  • Attention to detail and accuracy.
  • Excellent verbal communication skills.
  • Excellent written communication and copywriting skills.
  • Willingness to learn.

Experience

Portfolio showing written work or other writing samples (blogs, articles etc.)

Required Education

High School Diploma or GED

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    Petrosoft is an equal opportunity employer and is pleased to offer a very competitive benefits plan.

    Health Insurance
    Dental Insurance
    Vision Insurance
    Flexible Spending
    Account
    401(k) Plan
    Guaranteed $20,000 Life Insurance
    6 Holidays
    13 Days PTO
    Short/Long Term Disability Insurance
    EAP Program
    Voluntary Life Insurance
    Travel Discount Program
    Commission Program