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Digital Marketing Assets Manager

Jul 08, 2021 21:05 pm
Pittsburgh, PA, USA
Marketing
Full-time

Summary

Overview

The Digital Marketing Assets Manager is responsible for curating, organizing, documenting, cataloging, and managing all digital assets. These digital assets include images, videos, written content, audio, testimonials, reviews among many others.

Essential Duties

  • Leading the creation and evolution of digital asset management capabilities by developing the in-house roadmap focused on streamlining operations, optimized user-flows, permissions, and maintaining best practice asset management.
  • Discovering ways to enhance automation of tagging.
  • Designing and implementing taxonomy and metadata management strategies following industry best practices (SEO, ADA, automation, global); creating requirements and taking them to the market.
  • Performing ingesting, organizing, general asset maintenance and management, as well as associated issue management, and curating daily in the digital asset management system.
  • Performing digital asset lifecycle maintenance activities, such as digital archiving and asset expiration.
  • Providing leadership on assigned project initiatives.
  • Prioritizing the work, developing training materials, and making sure steady state productions are on target.
  • Maintaining and contributing to standards and governance by being abreast of industry best practices.
  • Maintaining all company video/photography publishing to the website.
  • Developing more skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world, and to be able to contribute to the evolution of new content formats.
  • Serving as an expert for the Content Management System.
  • Other duties as assigned.

Skills Required

  • Tech skills
  • Analytical Thinking
  • Project Management Skills
  • Attention to Detail
  • Strong data entry skills
  • Excellent communication skills
  • Ability to empathize and be flexible with non-tech savvy individuals.

Experience

Education/Experience

  • BS degree in Computer Science or related field, or a combination or education and work experience in digital asset management.
  • Experience with Sharepoint and tagging.
  • Microsoft Office Suite experience.

 

Physical Requirements

  • Long periods of sitting.
  • Heavy phone exposure.
  • Repetitive Typing.

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    Petrosoft is an equal opportunity employer and is pleased to offer a very competitive benefits plan.

    Health Insurance
    Dental Insurance
    Vision Insurance
    Flexible Spending
    Account
    401(k) Plan
    Guaranteed $20,000 Life Insurance
    6 Holidays
    13 Days PTO
    Short/Long Term Disability Insurance
    EAP Program
    Voluntary Life Insurance
    Travel Discount Program
    Commission Program