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Market Research Analyst

Jul 19, 2021 15:26 pm
Pittsburgh, PA, USA
Marketing
Full-time

Summary

The Market Research Analyst collects, assimilates and interprets data in order to identify changes and forecast market trends. The Market Research Analyst finds and efficiently extracts data; critically analyzes that data and builds a story around it.

Essential Duties

  • Collect and analyze data through modern and traditional methods on consumers, competitors and the marketplace.
  • Devise and design qualitative and quantitative custom market research projects.
  • Perform qualitative and quantitative analyses to identify opportunities for product expansion.
  • Apply statistical techniques to interpret data and produce substantiated recommendations.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results.
  • Make recommendations for feasible methods for market penetration.
  • Proactively share and present market research reports and data analysis throughout the organization.
  • Research competitors and compile data for benchmarking .
  • Develop strong partnerships with cross-functional teams.
  • Advise management on new innovations in the are of market research, and create new ways to meet the needs of a changing marketplace.
  • Other duties as assigned.

Experience

  • Previous working experience as a Market Research Analyst.
  • Outstanding communication and interpersonal skills.
  • Hands on experience with statistical software.
  • Analytical aptitude and data oriented approach.
  • Excellent organizational and time management skills.

Required Education

  • BS degree in Marketing or similar field.

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    Petrosoft is an equal opportunity employer and is pleased to offer a very competitive benefits plan.

    Health Insurance
    Dental Insurance
    Vision Insurance
    Flexible Spending
    Account
    401(k) Plan
    Guaranteed $20,000 Life Insurance
    6 Holidays
    13 Days PTO
    Short/Long Term Disability Insurance
    EAP Program
    Voluntary Life Insurance
    Travel Discount Program
    Commission Program