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Senior Marketing Specialist

Apr 20, 2021 21:57 pm
Pittsburgh, PA, USA
Marketing
Full-time

Summary

Overview

Reporting to the Marketing Operations Manager, the Senior Marketing Specialist is responsible for managing the marketing automation process and supporting marketing operations. The Senior Marketing Specialist plays a critical role in extending Petrosoft’s marketing reach, analytics and marketing and sales reporting capabilities, and overall operational excellence.

Responsibilities

Responsibilities

 

Marketing Automation

·       Act as the primary expert resource on all marketing automation-related data collection, analysis, and reporting

·       Manage marketing automation, including:

  • Email formatting
  • Contact strategy development
  • List management
  • Segmentation
  • QA
  • Deployment
  • Testing and optimization
  • Analytics and reporting

 

  • Work closely with the marketing team to drive CRM lead conversion strategies, while managing marketing automation workflows, from strategy through testing, execution, and measurement

·       Identify opportunities to engage contacts, nurturing leads to conversion, reducing churn and
increasing lifetime value

·       Understand marketing automation system configuration, source system feed formats, data feed analysis, and platform capabilities and each area’s impact on campaign design and deployment

·       Participate in the journey mapping process to create best-in-class, end-to-end customer experiences
from marketing automation touchpoints

·       Automate, manage, and revise marketing to sales workflow, such as lead qualification, lead distribution, drip campaigns, and trigger-based workflows to maximize marketing automation effectiveness

·       Manage and execute the integration of marketing platforms into Microsoft Dynamics

·       Create database, business logic, and objects that are related to the integrated marketing automation platform. Prepare weekly leads report.

·       Ensure marketing automation execution follows industry policies and best practices

·       Expand marketing reach and impact utilizing CRM data

·       Define and document functional and technical requirements for developing, deploying, managing,
tracking and measuring email marketing campaigns

·       Manage and report on email marketing campaigns and results; use results to determine ROI,
make suggestions for improvements

·       Provide consistent, accurate and timely reporting and analysis

·       Build test plans. Perform and analyze A/B split testing for template formats, subject lines.

·       Develop and evolve metrics and support reporting automation and visualization across all
marketing areas to better optimize future marketing automation campaigns


Sales Support

·       Manage and maintain CRM data base

·       Develop and present weekly leads / revenue report

·       Provide support to Sales team

Marketing Operations Responsibilities

  • Support the Marketing Operations Manager with project management-related tasks, including gathering requirements, facilitating approvals, tracking status, and preparing project progress reports
  • Assist in the development and ongoing maintenance of the marketing’s standard operating processes and procedures
  • Support trade show planning and execution
  • Perform other duties as assigned

Skills Required

Additional and/or Specific Skills

  • Understand marketing goals
  • Understand customer journey mapping
  • Project management with attention to detail
  • Passion to collaborate with others and accept feedback from stakeholders
  • Ability to work independently and collaboratively within a strong team environment

Experience

Education/Experience

  • BA/BS marketing or similar degree
  • Minimum of 3 years of experience managing marketing automation and CRM platforms (expert level experience with Microsoft Dynamics)
  • Project management skills and understanding how to manage the priorities of
    multiple stakeholders in a fast-paced environment
  • Time management skills
  • Excellent interpersonal skills
  • Strong written and verbal communication skills

Physical Requirements

  • Repetitive typing
  • Long periods of sitting

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    Petrosoft is an equal opportunity employer and is pleased to offer a very competitive benefits plan.

    Health Insurance
    Dental Insurance
    Vision Insurance
    Flexible Spending
    Account
    401(k) Plan
    Guaranteed $20,000 Life Insurance
    6 Holidays
    13 Days PTO
    Short/Long Term Disability Insurance
    EAP Program
    Voluntary Life Insurance
    Travel Discount Program
    Commission Program