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To produce the greatest return, the inventory carried by a c-store should meet its customers’ tastes, needs and expectations.

As Hershey’s data illustrates, to carry the right product mix, c-store managers should consider regional, local and hyperlocal trends and demographics.

Keeping track of inventory can help retailers not only meet customer demand by keeping shelves stocked with high-selling items, it can also help them keep a faithful watch on high theft items.